Sally Robertson

Sally Robertson

Feature Writer

B.Sc.

Biomedical Sciences

Sally first developed an interest in medical communications when she took on the role of Journal Development Editor for BioMed Central (BMC), after having graduated with a first-class honors degree in biomedical science from Greenwich University.

As a pioneer of the immediate or “gold” open access publication model, BMC made the latest biomedical journal articles instantly available online free-of-charge to readers anywhere in the world and put authors in control of the publishing process for the first time. The company’s non-subscription model enabled the expedient dissemination of scientific findings globally and furthered medical research in ways that would not have been possible previously.

As Journal Development Editor for BMC’s independent journals portfolio, where Editors-in-Chief would have complete control over their peer review selection process and overall running of the journal, Sally worked to promote the quality of the journal content and increase its visibility to help new journals launch and fledgling journals build up their impact factor.

Strategies included working closely with Editors-in-Chief to inform readers on up-and-coming areas of research, improve the quality of peer review, arrange media coverage and prepare promotional material in the form of blurbs, blogs and newsletters.

Eventually Sally’s writing was noticed by the public relations team who placed her as one in six people in charge of the company’s blog – one of the first ports of call for viewers coming across the open access model for the first time.

It was while enjoying this additional role that Sally realized she was in her element – highlighting the importance of various studies and conveying their key take-home messages to the audience. An opportunity then arose to write for BMC’s parent company, Springer Healthcare, as part of a news team dedicated to providing healthcare professionals with authoritative and independent medical news.

Sally became a specialist in reviewing and summarising the latest findings across all areas of medicine covered in major, high-impact, world-leading international medical journals, international press conferences and bulletins from governmental agencies and regulatory bodies.

News pieces provided up-to-the-minute coverage of the most recent research findings, as well as associated commentary and opinion pieces discussing “hot topics” in the fast-moving world of medical research and clinical trials.

Nowadays, Sally works as a freelance medical writer, part of which includes generating daily news updates, life science articles and interview coverage for News-Medical. She also produces webinar content, conference booklets and articles introducing and explaining the applications of newly launched laboratory equipment.

Outside of work, Sally can be found enjoying the hustle and bustle of her home town Tunbridge Wells, where she runs a farmer’s market stall at the weekends for a locally-sourced homemade scotch egg making business. She also enjoys walking in the surrounding countryside, runs a crossword team and is a member of the town’s pool league.

Articles from Sally

Deep Learning in Fluorescence Microscopy

Deep Learning in Fluorescence Microscopy

New correlative, 3D, super resolution imaging platform reveals unexpected findings in mammalian cells

New correlative, 3D, super resolution imaging platform reveals unexpected findings in mammalian cells

Deep-learning based tool super-resolves imaging in point scanning systems

Deep-learning based tool super-resolves imaging in point scanning systems

Distinct loss-of-function variants cause shared clinical features in neuronal development disorders

Distinct loss-of-function variants cause shared clinical features in neuronal development disorders

New single-cell isolation method could revolutionize live cell imaging

New single-cell isolation method could revolutionize live cell imaging

A new NMR method accurately detects synthetic cannabinoids of forensic interest

A new NMR method accurately detects synthetic cannabinoids of forensic interest

A faster and greener method for analysing xanthine content in commercial tea brands

A faster and greener method for analysing xanthine content in commercial tea brands

Understanding bipolar disorder and its potential future developments

Understanding bipolar disorder and its potential future developments

Combining AIMS with machine learning to speed up breast cancer diagnosis

Combining AIMS with machine learning to speed up breast cancer diagnosis

MicroNIR/Chemometrics approach to hemp flour monitoring successfully identifies residual cannabinoid content

MicroNIR/Chemometrics approach to hemp flour monitoring successfully identifies residual cannabinoid content